Nintendo Advertisment
"Switch It Up"
The goal for this project was to create a series of advertisements promoting the Nintendo Switch and an original tagline.
To complete this project, I researched Nintendo’s branding, existing advertising campaigns, and product line before developing a cohesive visual campaign with an original tagline. Used consistent layouts, typography, pattern style, and similar color scheme to unify the series.
For my advertisement illustrations, I wanted to keep the main character consistent across each design while emphasizing the featured product and highlighting what can be experienced on the gaming system.
Each advertisement features a different colored gaming console paired with a specific game. The game’s characters are showcased alongside themed background elements that reflect the game. My tagline, “Switch It Up,” remains consistent throughout the campaign, while the featured game title changes in yellow using a typeface inspired by the original Nintendo game logo to help reinforce each game’s identity.
