About
Jocelyn Hernandez
Hello! I am Jocelyn Hernandez, an artist born and raised in Fairfax, Virginia. I am the the third and youngest child from a family, who originated from El Salvador. I am is proud to be Latina and IÂ cherishes my culture, family and my dogs Potina, Estrella, Lucy, and Benny.Â
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I studied at Northern Virginia Community College and earned my associates in Visual Arts, and I am now a BFA student at George Mason University majoring in graphic design, and minoring in animation. Starting out in my art journey, my preferred medium was acrylic paint, but I am currently dabbling in mixed media such as digital, printmaking, and paper crafts. In order to grow and keep my work fresh, I try to change my themes in my artwork. One of my favorite subjects to illustrate is food inspired by Studio Ghibli. This is partially for aesthetics, but food in general holds special memories for me. My most recent food artwork includes my mother and I enjoying a meal of Pho together as it’s our favorite meal when traveling and on nice days.
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In the future I hope to become an animator and director to create movies for viewers that have a lasting impact like the movies that have influenced me. I want to create art that multiple people can feel connected to whether it be through food, cultural representation, or similar experiences that might bring sentimental memories. Therefore, another one of my goals includes participating in murals locally around the D.C. Metro area since it is a good opportunity to implement art into the daily environment and include my personal stories and favorite foods for others to enjoy and relate to. Â

My Latest Projects
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Gentle Monster RebrandÂ
The goal of this project was to redesign the visual identity of Gentle Monster, and develop a brand
guide with marketing applications. I researched the company’s history, audience, and existing brandingbefore creating a creative brief and mood board. Designed a more expressive logo that reflected the brand’s innovative eye wear while extending the identity across packaging, advertising, and retail experiences.
Get in touch with me so we can collaborate on your next project
Jocelynhernandez1774@gmail.com

