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Hypergoat Coffee Roasters
I create a logo and a system of four coffee bag labels for Hypergoat Coffee Roasters exploring a cohesive visual system that extends across packaging.
To complete this project, I researched the company’s story and brand personality before
exploring typography, color palettes, and logo concepts. Designed packaging that used color coding, patterns, and hierarchy to distinguish each coffee blend while maintaining a unified brand system.
Using the the same berries from the legend of Kaldi where Hypergoat got its name from, I placed them as the background and created a pattern for the label while changing the tint throughout the label.
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