Gentle Monster Rebrand
The goal of this project was to redesign the visual identity of Gentle Monster and develop a brand guide with marketing applications.
I researched the company’s history, audience, and existing branding before creating a creative brief and mood board. Designed a more expressive logo that reflected the brand’s innovative eye wear while extending the identity across packaging, advertising, and retail experiences.
Through this project I was able to redesign a logo, create a unified packaging system, fun advertisments, and propose new enviromental elements to their store. Gentle Monster often has special collaberative lines or themes that I wanted to highlight by creating a special bag for those special purchases, as well as a photobooth that have sometimes been used at popup events.
